NDC - New Distribution Capability

Who will benefit with NDC

Corporate buyers and travelers
Full-service and low-cost airlines
Content aggregators and travel agents

NDC | New Distribution Capability | is a travel industry-supported program IATA for the development and market adoption of a new, XML-based data transmission standard. The NDC Standard enhances the capability of communications between airlines and travel agents.

NDC | New Distribution Capability | is an initiative by the IATA to bring airline distribution technology up to date and deliver an environment to stimulate airline profitability. NDC will enhance level of communication between airlines and travel agents, where Airlines will be able to showcase all the rich content and sell onboard services like Wi-Fi, food, legroom , entertainment along with other services like lounge , porter, taxi, hotel on travel agent portal itself. NDC | New Distribution Capability | will enable travel industry to restructure and better strategize how air products are retailed to corporations, leisure and business travelers.

Benefits for OTAs

End to end control – Traveler will be able to do everything on OTA portal including seat selection, selecting/buying ancillary services, upgrade, cancellation, update etc.

Revenue increase – Selling on-board services like WiFi, food, legroom, entertainment, free or discounted class upgrades, etc via OTAs

Higher customer retention with dynamically showcasing  the offerings on travel agent portal  (with videos/pictures /detailed description)

Higher productivity of sales staff by avoidance of flipping between 2 screens

Better control on payments management- giving multiple financing options to Traveler

Saving of Customer care staff – With complete transparency from airlines and direct connect, travel will not need to call centers frequently.

Benefits of NDC compare to GDS

  • Airlines having Direct Control Over OTAs
  • Selling Ancillary Services like Wi-Fi, Wheel-Chair, Porter, Lounge Access, etc
  • Customized offers according to customers
  • Flight and Amenities Comparison
  • Personalization
  • Pre-Book Seat & Selection
  • Real Time Data from Airlines
  • Rich content- Product Descriptions, Visual Content, Audio Content, Videos , Flight Entertainment Details, On Board Menu, etc
  • Ticket Fare Visibility and Booking Through Miles
  • Transparency in Fares, Facilities, Services, etc. (What you see is what you get)*
  • IT4T-NDC Flow
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